Here is my prediction for 2012: Netflix is going to find itself in serious financial trouble. The predicted problem will have little to do with existing customer’s appreciation of the company’s service, and a lot to do with its continued strategic missteps. This time the misstep is to launch the service into the UK.Launching your brand into a market where an established incumbent already owns your existing positioning is one of the biggest gaffs you can make in global marketing. Time after time, companies have fallen into the same trap. Just because you made it to leadership position in one country does not mean you can repeat the same success in another ...
This is a collection of bits of information that I've come across in other places and would like to reflect upon in more detail if time permits. But time never seems to permit, so they may gather dust here indefinitely.
Wednesday, January 11, 2012
Another misstep for Netflix?
From Nigel Hollis: