Brian Halligan notes:
Direct mail, a form of outbound marketing, doesn't exactly have a great reputation these days. Consumers are continuing to ignore these interruptive communications, and much of the junk mail people receive ends up in their trash bins. The fact is, traditional marketing strategies that businesses have long adopted — including direct mail — are less effective now that the internet has changed the way people research and shop; it's the other marketing tactics that adapt to these changing buyer behaviors that are gaining traction among marketers.