Wednesday, March 21, 2012

User Experience: It's in the Batter

Jessica Stillman writes:
Five years ago you only really had the engineer. Then you started to get the hustler because you had to have the guy that was willing to execute everything down the road ... Now you're seeing the designer have a seat at the table because, in order for consumer Internet plays really to be successful today, the user experience has to be baked into the product. It can't just be added on top. ... design is just as important if not more than the technology that makes it actually happen.