Jamie Notter writes:
The point of measurement is not to measure - it’s ultimately to make sure what you’re doing contributes to success, right? So where is the part of the measurement process where we connect what we’re measuring to the goals? That, it seems to me, is the real hard work here, so why aren’t we talking about it?The only reason you measure something, is because it helps you learn. After measuring it, you know more, you understand more deeply, you have some new insight, maybe even you reach a new conclusion. But it’s only in the simplest of situations that a single measurement leads to a conclusion. Most measurement simply provides “data”