From Mark Trefgarne:
Consumers are spending time online, there's no arguing that. But they're still spending time on TV, and no advertiser is going to give up on a proven channel like TV if video presents itself as a lesser alternative. Its time to stop whining about missing brand dollars and start emphasizing what TV doesn't have. Online media sellers need to adopt audience targeting, creative optimization and metrics, and then sell these capabilities to brands. The only way brands will use video to supplement their other buys is if it helps them drive sales, so let's show them how it works.